Who We Are
Midnight Coffee Roasting was born in a garage in Santa Cruz, CA with father and son team Graeson and Craig roasting coffee and riding skateboards until someone was crazy enough to buy our first bag.
Our mission, vision, and values are rooted in an insatiable desire to bring approachability into everything we do. From our coffee to our concerts, we want every experience with Midnight to be easy to love and hard to forget.
Practically, this is reflected in a radical authenticity in our customer service, a specific menu that makes room for everyone to have their own experience with it, and a roasting approach that emphasizes big body, low acidity, and tons of flavor. It’s the kind of coffee that makes you remember why you fell in love with coffee in the first place. We’ve grown a lot over the years (from 1 to 3 kilos, holy!) but we’re still a family owned business with some of the best staff on earth.
After 4 years of roasting behind the scenes we opened up our first cafe in Craig’s hometown of Reno, Nevada, downtown on West Second and Arlington. Santa Cruz was a kind host to us but Reno is where we belong. Since then we’ve opened our 3,000 SQFT flagship cafe, roastery, and event space in Midtown Reno at 1401 South Virginia Street. We partner with dozens of local cafes, bakeries, maker spaces, event planners, veteran halls, and concert venues where we share our unique approach to roasting and service.
Even with all the ridiculous work and time we’ve put in, Midnight would be nothing without the community who has shaped it into something I could have never fathomed back in Santa Cruz in front of that 2lb roaster. We hope you join us in our mission to break down the walls and promote approachability in coffee.
We’re open 7 days a week, late at night, early in the morning, whenever you need us. So grab a cup of Midnight Coffee, turn that dial to 11, and show the world what you’re made of. Easy to love, Hard to Forget.
Meet Our Team
About Graeson
Graeson’s energy is a boundless as his passion for great coffee. From a young age he was fascinated with creating great relationships with people, the intricacies behind an amazing cup of coffee, and skateboarding. From sports, to music, to leadership, to just being that one friend everyone wants to hang out with. None of that has changed. Often, you can find him doing all three of those things at the same time (don’t spill your coffee during that kick flip). Along with adding his unique humor to the recipe as well. Graeson’s love of coffee and his passion for people has led him on some great journeys, including this one. You won’t find someone else as driven to produce the best cup of coffee possible, and you won’t find a better person to share it with.
About Craig
You’d be far-fetched to find anyone who drinks as much coffee as Craig does. It’s quite possible he’s been caffeinated all 51 years of his existence. Craig’s professional and private life has been characterized by a restless work ethic, unwavering drive, and most importantly a fervent devotion to his family and friends. Since 1990, Craig has been involved in the service industry, managing and owning various businesses along the way. His career as a professional hasn’t stopped him from developing long-lasting relationships with some incredible individuals throughout his journey. On any given day, you’re likely to find Craig showing his kids as much of the world as he can through travel and through stories. If you ever find yourself walking past a suburban home and catch the scent of coffee, the sounds of punk rock music, and the sight of paint glistening on a ‘64 Ford Galaxie, you’ve just entered the lion’s den buddy. And you’re damn right you better stay off his lawn.
